Dear Target,

Let me state from the outset that I love you. I love you so much that I visit at least twice a week and even if I only went in for paper towels, I give the cashier $75. Every time.

But, can we please talk about these ads for your Everyday Collection?

I’m all for edgy, but I find them downright bizarre. If you want to accurately portray a PTA mom, you should show her frazzled and running to the store at the last minute to buy pre-packaged cookies, IF she remembered the cookies at all. And trust me, she wouldn’t be wearing those heels.

And, how about this one?

Are women only about baking and changing diapers? Really? I don’t know about you, but it’s 2013 at my house. Show me a woman with a drill, free weights, or a car battery. Okay, I’m lying about the car battery, because I have NO CLUE how to change one of those. BUT I COULD FIGURE IT OUT IF I HAD TO.

Better yet, show me a man changing the diapers or baking a cake. That’s what I want to see. If you want to see a woman get excited about something, it’s having a man in your “Everyday” who flexes his muscles in the kitchen or while emptying the Diaper Genie. RAWR.

You’re better than this, Target. Continue to show that a woman can be strong and confident in her everyday life, but let’s give her a little credit so my 14 year old daughter knows that her future isn’t just about cake mix and baby bottoms.

And, if you’re going to have women portray moms while wearing all white I think it’s clear that the best thing to advertise would be a giant bottle of bleach.

Disclosure: I should have mentioned that Target is a customer of my employer BlogHer, Inc., but this opinion is my own; both the love of the brand and the critique of this particular ad.

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